Diwali festival was once celebrated in a traditional manner, but in modern times, it has become more commercialized and influenced by Globalization.
The rise of consumerism has significantly impacted the way Diwali is celebrated. Earlier, people used to exchange homemade sweets and make handcrafted decorations for their homes. However, with the advent of e-commerce and online shopping, people are now purchasing ready-made products, including sweets and decorations, from online stores.
The festival has also become an opportunity for companies to launch their products and offer discounts and promotions to increase their sales. Most retail giants start advertising weeks before the festival, urging customers to buy their products to celebrate the festival in style.
In addition to consumerism, globalization has also led to the fusion of cultures. Indians living abroad celebrate Diwali in their own unique way, combining it with local traditions.
Social media has also played a significant role in expanding the reach of Diwali across the globe. Instagram and Facebook feeds are filled with posts of people from different ethnicities and cultures sharing pictures of their Diwali celebrations.
While globalization has brought about these changes, it has also led to the preservation and promotion of the festival. Diwali is now celebrated not just in countries with a significant Indian population but also in other parts of the world where people are adopting the festival as a way of celebrating diversity.
Diwali fests and events showcases the diverse cultural and traditional heritage of the country. This has helped in preserving the essence of the festival and attracting people from different parts of the world to celebrate it.
Many people are now actively seeking eco-friendly alternatives to celebrate the festival. The use of LED lights, biodegradable decorations, and eco-friendly firecrackers are some of the measures being taken to reduce the carbon footprint of Diwali.
Another aspect of globalization that has impacted Diwali traditions is the use of technology. People now use social media, messaging apps, and video calls to connect with their loved ones on the occasion of Diwali, instead of physically visiting them.
The widespread use of technology has not only made communication easier but has also facilitated the exchange of Diwali greetings and wishes across borders. People from different parts of the world can now send Diwali wishes to their loved ones and celebrate the festival, even if they can’t be physically present.
Despite the changes due to globalization, Diwali remains an integral part of Indian culture and tradition. It symbolizes the victory of good over evil and reflects the rich diversity of the country.
The festival showcases the values of love, kindness, and hope, which are essential in today’s world. It promotes familial and social bonds, encourages charity and compassion, and strengthens the relationship between humans and nature.
Despite globalization, Diwali remains a symbol of joy, positivity, and togetherness. It promotes familial and social bonds, charity, and compassion.